From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients Podcast By Kris Jones cover art

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

By: Kris Jones
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Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones Economics Marketing Marketing & Sales
Episodes
  • Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)

    Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)
    Mar 24 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.Here's what I cover:Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speedThe three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnightA practical audit you can run on your own website right now to find the gapsIf your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    26 mins
  • Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell

    Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
    Mar 17 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the missing piece for a new coach, not talentHow to stop using vague language and start naming the real problem you solveWhat it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forwardSubscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    50 mins
  • Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman

    Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman
    Mar 10 2026

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


    If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.


    In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.


    Your client is the hero. You are the guide.


    When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.


    We also talk about:

    • Why one core story can power your entire marketing strategy

    • How to structure your homepage so it converts

    • Whether coaches really need a website in 2026

    • Why funnels without a story fall flat


    If you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.


    Connect with Rachel Feldman

    https://rachelafeldman.com/

    https://instagram.com/rachelafeldman

    https://www.youtube.com/@yourhealthcoachbiz


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
    Show more Show less
    34 mins
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