From Ministry to Markets: Building a Community Hub with Danielle of Shelli’s (Repost)

As we wrap up February we are reaching back into our archives this week to bring you a standout interview that perfectly complements our recent discussions on leadership and mission-driven business. Joining us is Danielle, the owner of Shelli’s in Murfreesboro.

Danielle shares the touching story behind her business- named in honor of her mother, Shelli, a hot air balloon pilot who dreamed of opening a coffee shop. Originally moving to the area for ministry school, Danielle and her husband pivoted to "business as mission," creating a family-friendly space where authentic connection happens over board games and quality coffee.

In this episode, you’ll hear about:

• The Calling: How a background in ministry translated into a mission for hospitality.

• The Legacy: The inspiration behind the "Sky Sailor" theme and honoring a parent's dream.

• The Reality of Start-ups: Candid advice on budgeting for more money and more time than you expect.

• Intentional Culture: Why they conduct three interviews—including a board game session—to ensure every staff member fits their hospitality-first culture.