From Social Media Agency to Podcast Network | Podcast Nation

Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?

Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.

Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.

Listen for:

00:00 Podcast Networks and Influencers

10:01 Podcasting Requires Unique Skills

11:02 Success: Niche is Key

19:53 Show Development and Launch Strategy

22:02 Tips for Podcaster Agreements

27:36 Choosing Between Boutique and Large Networks

34:54 Cross-Platform Branding Challenges

41:17 From Social Media to Podcasts

49:20 No Magic Bullet

CONNECT WITH GUESTS:

CLIO DE LA LLAVE, FOUNDER OF PODCAST NATION

LinkedIn | Clio's IG

NADINE ROBINSON, FOUNDER OF PODCAST NATION

LinkedIn

PODCAST NATION

Podcast Nation

Nadine's Book rec: Rabbit: The Autobiography of Ms. Pat

Nadine's Podcast rec: Petty Crimes

Clio's Book rec: Transforming Toddlerhood

Clio's Podcast rec: Take Your Shoes Off

CONNECT WITH GREG, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Greg's Book rec: Grit

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories and Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow