• 942. Price vs Scope: The Real Reason You're Losing Jobs
    Mar 20 2026
    In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you've ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence. Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/
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    45 mins
  • 941. Systems Over Hustle: Building a Predictable Landscaping Operation
    Mar 18 2026
    This episode of the Fullerton Unfiltered podcast features guest host Jeremiah Jennings, who provides business and leadership advice for lawn care professionals preparing for the spring rush. Jennings shares his personal journey of scaling Growing Green Landscapes, emphasizing the importance of transitioning from a solo operator to a leader who works on the business rather than just in it. He highlights essential resources for growth, including an upcoming Attentive AI webinar with Brian Fullerton and his own free hiring process template designed to streamline recruitment. Much of the discussion focuses on workforce management, urging owners to view employees as individuals to guide rather than headaches to manage. Jennings also announces a free operations-focused event on April 10th featuring industry experts to help contractors refine their systems. He also stresses that long-term success requires a clear vision, disciplined financial oversight, and a healthy balance between professional ambitions and family relationships. Roadmap to Operations: Systems, Structure, Scale - April 10, 2026 Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/
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    39 mins
  • 940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
    Mar 16 2026
    In this episode, we dive into the mindset and systems behind Paul Akers, founder of FastCap and author of 2 Second Lean. Paul shares how simple daily improvements and a culture of "fix what bugs you" can transform a business. Learn how Lean thinking, inspired by the Toyota Production System, helps companies eliminate waste, empower teams, and build powerful systems that drive continuous growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/
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    27 mins
  • 939. My Biggest Takeaways from Leanscaper 2026 Operations Intensive
    Mar 13 2026
    In this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos and more control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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    41 mins
  • 938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
    Mar 11 2026
    In this episode, Brian sits down with Tommy Cole from Leanscaper to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and create a more scalable business. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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    38 mins
  • 937. Document Everything: The SOP System That Builds Real Business Value
    Mar 9 2026
    In this episode, Brian shares why documenting everything in your business is one of the most important moves you can make as an owner. From building SOPs to creating a rolling 12-month calendar of processes, these simple systems create clarity for your team, make growth easier, and build real long-term enterprise value in your company. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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    25 mins
  • 936. Stop Losing Commercial Bids: How to Win More Contracts This Season
    Mar 6 2026
    Spring bidding season is here, and if you want to grow your landscaping business, commercial contracts are one of the fastest ways to do it. In this episode, Brian shares practical strategies to help you win more commercial lawn care and landscaping bids this spring. From positioning your company professionally to understanding what property managers actually look for in a proposal, we break down the small details that can make the difference between winning the job and finishing second. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy - Build The Team That Wins Spring: Register Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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    24 mins
  • 935. Your 20s and 30s: Networking Now for Future Success (Reissued)
    Mar 6 2026
    In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy - Build The Team That Wins Spring: Register Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month). 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts Coast Pay - Fuel and Fleet Cards 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers (Brians10 - Save 10%) Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim
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    28 mins