The Cookbook: Recipes for Marketing & Business Success Podcast By The Cookbook: Recipes for Marketing & Business Success cover art

The Cookbook: Recipes for Marketing & Business Success

The Cookbook: Recipes for Marketing & Business Success

By: The Cookbook: Recipes for Marketing & Business Success
Listen for free

Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests!

Until then...go out and find what lights YOUR fire!

2022 Iris Goldfeder
Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • The Cookbook Podcast - Diane Titterton: Mindfulness & Write Your Own Bloody Self-Help
    Mar 24 2026

    In this episode, host Iris Goldfeder sits down with a dear friend and expert mindfulness coach, Diane Titterton. Diane dives into her new release, "Write Your Own Bloody Self-Help Book" and its companion journal. This isn't your standard self-help; it's empowered self-help designed for ambitious high achievers who know there is more out there for them. Iris and Diane discuss how to manage stress, get off autopilot, and stop outsourcing human creativity to AI.

    00:00 - Introduction & Meet Diane Titterton

    01:39 - Why Diane Wrote Her Own Self-Help Book

    04:55 - Balancing Business Growth with Personal Freedom

    06:38 - Empowered Self-Help vs. Traditional Self-Help

    08:35 - Mindfulness, Autopilot, and the Negativity Bias

    10:41 - Silencing the Inner Critic

    14:23 - The Physical Cost of Holding in Emotion

    18:39 - How to Start Journaling for Self-Discovery

    23:09 - Why Men Need Mindfulness & Emotional Support

    27:41 - Overcoming Trauma & Finding Your Life's Purpose

    34:05 - Letting Go of Control & Managing Anger

    40:28 - Why Journaling in Full Sentences Slows the Brain

    49:03 - Diane's Journey into Entrepreneurship

    54:22 - Intuition, "Woo-Woo", and Holding Space

    59:56 - AI as a Tool vs. Losing Human Creativity

    01:08:41 - Where to Find Diane & Final Thoughts

    Show more Show less
    1 hr and 12 mins
  • The Cookbook Podcast - Tricia Stover: Turning ADHD Into a Leadership Superpower
    Mar 17 2026

    Is ADHD actually a business superpower? In this episode of The Cookbook, Iris Goldfeder and leadership expert Tricia Stover reveal why neurodivergent brains—specifically the "Visionary" archetype—are uniquely built for entrepreneurship.

    If you struggle with the "hamster wheel" brain or visualizing business moves like The Queen’s Gambit, this conversation will change how you view your leadership style.

    In this episode, we answer:

    How do you align business values with contractors vs. employees?

    Why should visionaries stop trying to be integrators?

    When is the right time to fire a toxic client?

    Does ADHD medication kill entrepreneurial creativity?

    CHAPTERS:

    00:00 - Intro: Is ADHD a Business Asset?

    01:31 - Leadership through a different lens

    07:14 - Soul-based business & alignment

    08:40 - The "Queen's Gambit" Strategy (Visionary vs. Integrator)

    12:19 - Hiring contractors vs. employees

    18:38 - CASE STUDY: Firing a toxic client

    37:10 - The reality of Entrepreneurship

    47:06 - Why Iris quit ADHD medication

    53:50 - What Lights Your Fire?


    ABOUT THE GUEST:

    Tricia Stover is an expert in leadership alignment, helping entrepreneurs bridge the gap between vision and execution.

    ABOUT THE SHOW:

    The Cookbook with Iris Goldfeder peels back the layers of business to show you the real recipes for success. From tech founders to spiritual coaches, we discuss the wins, the missteps, and the lessons learned.

    Guest: Tricia Stover - performance-masters.com

    Host: Iris Goldfeder - gasstovecreative.com

    #ADHDEntrepreneur #Leadership #smallbusiness

    #TheCookbookPodcast #WomenFounders #BusinessStrategy #Neurodiversity #Visionary

    Show more Show less
    55 mins
  • The Cookbook Podcast - Aya Kikimova: SEO vs. Google Ads - The Real Recipe for Business Growth
    Mar 10 2026

    In this episode of The Cookbook, host Iris Goldfeder sits down with Aya Kikimova, founder of Leap Engine, to uncover the "real recipes" behind building a profitable business. We move past the fluff to discuss what actually drives revenue: the marriage of SEO and Paid Ads.

    From the evolution of the 1970s marketing funnel to the "miracle math" of combining organic search with paid traffic, Iris and Aya break down why you can’t just scream into the void—you need a flashlight. They also get real about the rapid changes AI is bringing to search (Answer Engine Optimization) and why a broken sales process will kill your ROI faster than bad marketing ever could.

    In this episode, we discuss:

    • The Entrepreneurial Reality: Why 60% of people start businesses to escape corporate life, only to end up wearing every single hat.
    • The New Marketing Funnel: Why it now takes 12–16 touchpoints to convert a customer (up from 8–10).
    • SEO + Ads Strategy: Why Short Tail keywords are dangerous money-wasters, and why Long Tail keywords reveal true buyer intent.
    • Google Business Profile Horror Stories: The increasing difficulty of getting verified and tips for service-based businesses.
    • The AI Shift: Moving from Search Engine Optimization to Answer Engine Optimization—and why you need to act now.
    • The User Experience Fail: Why paying for leads is useless if your phone system prevents customers from reaching a human.

    Chapters:

    (00:00) Intro & The "Dino Party" Planning (03:00) Escaping Corporate: The transition to Entrepreneurship (11:53) The Psychology of Buying: How the Funnel has changed (19:00) The "Miracle Math": Why you need both SEO and Ads (23:00) Horror Stories: Navigating Google Business Profile suspensions (30:58) "Research is the Flashlight": Building a winning Ad Strategy (33:26) Short Tail vs. Long Tail Keywords explained (43:00) The Urgency of AI: Why you can't wait 6 months to start (51:45) Is it the leads, or is it your sales process? (58:25) The importance of human connection in business

    Connect with Aya Kikimova:

    • Website: leapengine.co
    • LinkedIn: Search "Aya Kikimova"
    • The GPS System: Ask Aya about her 15-minute diagnostic to see if your business numbers are ready for ads.

    Connect with Iris Goldfeder:

    • Host of: The Cookbook
    • Website: GasStoveCreative.com

    Loved this episode? If you enjoyed this conversation, please rate, review, and follow the show! It helps us move up the ranks and bring you more real recipes for success.

    Show more Show less
    1 hr and 5 mins
All stars
Most relevant
Obviously I'm biased, but I LOVED recording this with Iris Goldfeder! It was so refreshing to talk about the lessons learned, the tough times as well as the successes! No one succeeds without some bruises and grass stains along the way. I love Iris's interview style and her hilarious personality. She is a fabulous marketer and this is "not her first rodeo." I truly hope that any entrepreneur, no matter where they are in their journey, listens to this episode. Yes, it's good to talk about what works, especially when you've been in biz for years. AND it's also helpful to share about the mistakes, the missteps, the challenges and being able to laugh at the insanity of life, biz and being human along the way!

2 Funny, Brilliant Women Talk: the Good, the Bad..

Something went wrong. Please try again in a few minutes.