Give the Truth Before the Deal Is Signed

What do you do when a deal is about to be signed and you know the customer is going down the wrong path? Do you have the conviction necessary to bring the truth? In today’s episode, I share a personal story from a recent sales conversation—about a deal that nearly closed—and a powerful revelation I received this year, 29 years after my mother’s passing, about what it truly means to be a warrior: someone courageous enough to speak the truth before the deal is done.

This episode dedicated to Suzannah Nelson Davis (Jan 9,1950 - Oct 31,2996)

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