Gorilla Suits, Inflatable Toilets & Other “Bad” Ideas That Work

Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.

We also own a couple of our flops, unpack why safe ads disappear, and debate the spicy take: paid social can fluff your numbers and tank your organic for a while. Stick around for the “dumb idea that might work” , plus easy, low-budget pop-by ideas you can steal this week. If your marketing hasn’t made someone smile, wave, or steal a yard sign… it’s not memorable enough.