Most salon owners believe their biggest problem is not getting enough new clients, but what if that’s not true? In this episode, I break down why focusing on client attraction alone is keeping you stuck, and what’s really stopping your salon from growing consistently.

I share the simple (but often overlooked) three-part marketing formula that every high-performing salon is built on. The reality is, most salons are already getting enough new clients, but they’re losing them just as quickly. And that’s where the real problem lies.

If you’re tired of constantly chasing new clients and want to build a salon business that grows predictably, with loyal clients who keep coming back, then this episode will shift how you think about marketing forever.

IN THIS EPISODE:

[00:25] What do you picture when you think of a million-dollar salon?

[01:02] Why high-performing salons are simpler than you think

[02:00] Why understanding the real problem matters before you hear the formula

[03:06] The retention numbers that should stop you in your tracks

[04:53] The three-part marketing formula

[05:44] Where most salons drop the ball

[07:59] Why the three pieces must work together, not in isolation

[11:03] What million-dollar salons do differently

[11:28] The importance of tracking your numbers

[12:25] Industry benchmarks and what to aim for

[12:53] Why you need to run retention reports by individual stylist

[14:01] The marketing course, what's inside and how to join

[17:06] Wrapping up, the formula, the course, and see you next week

RESOURCES MENTIONED IN THIS EPISODE:

🎓 Salon Marketing Course - now open for enrolment - Find out more

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

👉 FOLLOW US!

Instagram | Facebook | Website

RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏

Until next time!
Antony

The difference between a good salon and a world-class one isn’t talent. It’s standards, and the leadership to hold them.

In this episode, I take inspiration from the Netflix series Being Gordon Ramsay and unpack what it really takes to build a world-class business, whether that’s a restaurant or a salon. Because when you strip it back, the fundamentals are the same. It’s not about talent alone. It’s about standards, leadership, and the culture you create.

I talk about the obsession with detail that separates good from exceptional, why leadership isn’t always comfortable (but it is necessary), and how the best teams operate as a unit, not a group of individuals. These are practical insights you can apply immediately in your salon.

IN THIS EPISODE:

[00:00] Introduction and why this matters for salon owners

[00:48] Lessons from The Bear and restaurant culture

[02:21] Why Being Gordon Ramsay is worth watching

[04:00] The 3 pillars: standards, leadership, and pride

[04:31] Why standards, not talent, drive excellence

[06:30] The power of attention to detail

[07:40] Leadership, clarity, and responsibility

[08:44] Finding the breaking points in your business

[10:12] Respect for craft and raising standards

[12:12] From employees to custodians of the brand

[13:35] The big question: what are you building?

WANT MORE TO HELP YOU GROW?

🎓 Salon Marketing Course - now open for enrolment - Find out more

RESOURCES MENTIONED IN THIS EPISODE:

Being Gordon Ramsay (Netflix)

Unreasonable Hospitality by Will Guidara

The Bear (TV series)

RECOMMENDED NEXT EPISODE

If you enjoyed this episode, you'll also like: Episode 322: The Beautiful Chaos of Building a Team

→ Listen here

👉 FOLLOW US!

Instagram | Facebook | Website

RATINGS + REVIEWS

🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏

Until next time!
Antony

Instagram marketing for salons is constantly evolving, and if you're relying on strategies from even a year ago, there are changes you need to know about. In this episode, I’m joined once again by Instagram specialist Hayley Mears to unpack what’s working on Instagram right now and what salon owners need to be doing differently in 2026.

We dive into the simple three-step structure that every successful Instagram carousel needs, why hooks are more important than ever, and how to create content that people actually save and share. Because, as you’ll hear, the algorithm has shifted and likes are no longer the metric that matters the most.

We also talk about AI, why hashtags are becoming increasingly irrelevant, and how salon owners can use Instagram to amplify the one thing technology can’t replace, the human experience. This episode is packed with practical ideas you can start using straight away.

IN THIS EPISODE YOU’LL LEARN:

✅ The 3-step structure every successful Instagram carousel needs

✅ Why hooks are critical to getting people to swipe

✅ Why the algorithm now values saves and shares over likes

✅ Whether hashtags are becoming irrelevant

✅ How to use AI without losing your authentic voice

✅ Three practical Instagram strategies for salon owners in 2026

EPISODE TIMESTAMPS:

[00:05] Introduction to the episode and what listeners can expect

[00:47] Introducing Instagram specialist Hayley Mears

[02:00] The 3-step structure every successful Instagram carousel needs

[04:49] Why writing a strong hook is the hardest part of a carousel

[07:46] Calls to action that actually work on Instagram

[11:33] Using AI for captions without losing your authentic voice

[14:47] Why Instagram now rewards saves and shares over likes

[21:42] Why Instagram is showing more content to non-followers

[23:07] Are hashtags becoming irrelevant?

[27:00] Three actionable Instagram strategies for salon owners in 2026

RESOURCES MENTIONED IN THIS EPISODE:

Join us on our upcoming free Salon Marketing Masterclass on 16th & 17th March.

From Random Tactics to Fully Booked: How to Create a Salon Marketing System That Gets Clients In and Keeps Them Coming Back.
SAVE YOUR SEAT

👉 FOLLOW US!

Instagram | Facebook | Website

👉 FOLLOW SIX UNDERGROUND MEDIA!

Instagram | Website

RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

👉 Here's what you do:

- On your phone, Click here (Read steps below first)

- Scroll down to 'Ratings & Reviews'

- Tap on the empty purple stars and rate 5 stars

- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏

Until next time!
Antony