How American brands can win European audiences on TikTok
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How American brands can win European audiences on TikTok
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Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more general, TikTok marketing advice and gives tips on how American brands can curry favor with U.K. audiences.
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