How Being Chronically Online Revived Zara Larsson’s Career

In this episode, we talk about how Zara Larsson revived her career by just being extremely online, and how a behind-the-scenes change that would have hurt most artists ended up helping her. Instead of playing it safe, she leaned into chaotic, unfiltered posting and rebuilt her connection with fans. We break down why it worked, how it shifted the narrative around her, and what other pop girls trying to escape the Khia Asylum can learn from her playbook. Learn more about your ad choices. Visit megaphone.fm/adchoices