How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever. With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe. Between them, they covered... What it's like playing at a World Cup and handling the media The marketing cliches to avoid How fans will be consuming the World Cup Going beyond second-screening Working with athletes What fans are really watching on YouTube And much more!