How Community Builds Loyalty and Customer Experience in Real Estate and SaaS

What if the real competitive advantage in business isn’t better technology… but stronger community?

In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.

Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks.

You’ll learn:

• The difference between community, customer support, and customer success
• Why belonging creates “stickiness” in businesses and brands
• How AI fits into community building (and where humans still matter most)
• What community looks like for real estate agents and local businesses
• Why personality is the secret ingredient to building loyal communities

Connect with Stacey on Instagram

Learn more about Cloze.