How Equifruit Is Changing the Banana Industry, with Kim Chackal

In this episode of Behind the Fruit, Lucy Robinson speaks with Kim Chackal, VP of Sales and Marketing and co-owner of Equifruit.

Kim shares how she moved from event planning into fresh produce, and why she chose to channel her career into something with real impact.

They talk about building a Fair Trade banana brand in a category dominated by global players, what it takes to shift retailer behaviour, and how Equifruit’s rebrand changed the trajectory of the business.

The conversation also explores hiring, emotional intelligence, leadership, and why working long hours is not a measure of success.

A thoughtful, honest discussion about purpose, growth, and building a business differently.