How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
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How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
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Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign from McCann NY. Plus, Jensen describes how LinkedIn is changing its tactics as AI and macroeconomic factors reshape the future of work. She also talks about how LinkedIn is attracting new users, including creators and advertisers beyond its typical B2B target audience.
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