How One MSP Gets 15-20 Appointments a Month (3 SDR Strategies That Actually Work in 2026)

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Three MSPs in our program are consistently booking 15-20 qualified appointments every month from their SDRs. And they’re using very distinct strategies — different than the standard smile and dial strategy. I asked all of them to walk me through everything.

In this video, I break down those 3 case studies and what they’re doing different. Plus the 5 most common mistakes that cause everyone else to get no ROI from their SDR investment.

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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.

About Ray:

→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.

→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

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