How Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume)

What if the biggest threat to your real estate business isn’t competition but apathy?

In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.

Together, they discuss:

• Why database size doesn’t equal influence
• How to make it easier to refer than forget
• Brittany’s SUPER framework for creating memorable, referral-driven client experiences
• Why consistency is what actually compounds results

This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.

Get to know Brittany.

Check out Brittany's Book, Creating Super Fans.

Consider her masterclass specifically for real estate.

Follow Brittany on Instagram.