What if the reason your business feels so exhausting isn't your work ethic, it's your design?!

Alyece Smith is an ADHD business coach, TEDx speaker, founder of Socially Ausome, and author of the brand new book Flow-First Thinking. She spent years burning out in her own business before realizing the problem wasn't her it was that she was trying to run a business built for someone else's brain.

In this episode, Alyece breaks down:

• Why consistency is impossible without systems and what to build instead
• The F.L.O.W. framework: how to schedule your week around your energy peaks so your highest value work actually gets done
• Why DM automations, away messages, and boundaries aren't just nice to have they're the difference between a business that runs and one that runs you
• The real reason entrepreneurs avoid showing up boldly online and what it's actually costing them
• Why negative comments can do more for your business than any piece of content you create
• How to stop over-committing and under-delivering by designing your week around how you actually operate

Whether you have an ADHD diagnosis or not if you've ever felt like you're the only thing holding your business together, this episode was made for you.

Connect with Alyece

Grab her Book: Flow First Thinking

Connect with Karrie Augustine Boyle:

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What if one promotion could carry your business for an entire year?

That's exactly what Sophie Bel, owner of Peak Bloom Spa in St. Petersburg, Florida, built and it didn't happen by accident.

Sophie went from a solo esthetician with one room and a free booking system to running a multi-room spa with a full team, doubled memberships year over year, and a single Black Friday event that brings in $15,000–$20,000 in one day.

While her house was flooded and she was displaced for eight months, her systems kept running. Her clients never skipped a beat.

In this episode, Sophie breaks down:

• Why constant promotions are quietly killing your business (and what to do instead)
• The pre-order list strategy that builds anticipation before you've even finalized your offer
• How she uses text message marketing, email, and automation to run a high-volume sales day completely remotely
• Why memberships are the foundation and how she doubled hers every year
• What turns a first-time client into a loyal one (it starts before they even walk in the door)
• The one mindset shift that separates consistently booked service providers from the ones stuck in feast-or-famine
  

This is a masterclass in restraint, strategy, and building something that actually holds.

Connect with Sophie: Peak Bloom Spa St. Petersburg, Florida HERE

Connect with Karrie Augustine Boyle:

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What happens when your content goes viral… but your business isn’t ready?

When Shannon first started creating content on TikTok, she quickly experienced what many creators dream of, a viral video.

But with 800 comments overnight and no funnel in place, she realized something important:

Views don’t build businesses. Infrastructure does.

In this episode of How She Built It, Shannon shares how she turned social media attention into a real business engine, generating 10,000+ leads, thousands of orders, and a scalable system that works even while she’s offline.

We break down the strategy behind her growth and the lessons every content creator and entrepreneur should understand about turning attention into assets.

Inside this episode we discuss:

• How Shannon generated tens of thousands of leads using TikTok
• Why repeating one clear message beats chasing trends
• The moment she realized “just sending a link” wasn’t a strategy
• What happens when content goes viral but you have no system in place
• How lead capture, funnels, and automation changed her business
• Why social media attention alone doesn’t create predictable revenue

If you’re using social media to grow a business, this episode will shift how you think about content, leads, and infrastructure.

Because at the end of the day:

Attention is rented.
Infrastructure is owned.

00:00 – How Shannon Built a Multi-Million Dollar Business from Social Media

00:45 – From PTSD to Purpose: The Accidental Entrepreneur Story

03:30 – Discovering Network Marketing and Online Business

05:00 – Finding TikTok and Building an Audience

08:30 – Why Repeating One Message Built Her Authority

12:00 – The Viral Video That Changed Everything

14:00 – 800 Comments Overnight… and No System

16:00 – Why “Just Sending a Link” Isn’t a Strategy

19:00 – Building a Funnel to Capture Leads

22:00 – The Shift from Click-and-Buy to Nurturing Leads

24:30 – How Automation Handles 100–300 Leads a Day

27:00 – Delegating Tech and Building a Real Team

29:00 – What Business Owners Get Wrong About Content

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