How To Cut It in the Hairdressing Industry Podcast By How To Cut It Media cover art

How To Cut It in the Hairdressing Industry

How To Cut It in the Hairdressing Industry

By: How To Cut It Media
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Voted Hairbrained’s ‘Global Industry Podcast of the Year’, this is the show that gives the insights, inspirations and information to take your hairdressing and barbering careers to the next level.Copyright © HOWTOCUT IT Network Art Decorative Arts & Design
Episodes
  • EP385: Next-Gen Legacy (Part 3) — Strategy, Culture & Growth with Tash Grossman + Tilly Capel

    EP385: Next-Gen Legacy (Part 3) — Strategy, Culture & Growth with Tash Grossman + Tilly Capel
    Mar 23 2026
    We wrap up our “Next Gen Legacy” mini-series, created in collaboration with Wella Professionals UKI, with hosts Tasha Grossman (CEO, Hobbs Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle). In this final episode, we explore how modern salons are evolving and why ongoing education is essential to staying relevant. From guest-artist swap days to smarter training, we share practical ways to keep teams inspired and skills sharp. We also dive into rebuilding client visit frequency post-COVID and making sure services and pricing reflect today’s expectations. Tasha shares what’s worked with subscription offers like the Blow Dry Club, while Tilly reveals plans for a retail subscription. Throughout the conversation, we focus on what fuels sustainable growth: continuous learning, strong direction, and a community-first salon culture that keeps clients loyal and teams motivated. Chapters 9:17: Focus on Education for 2026 14:52: Driving Client Frequency 19:45: The Importance of Feedback Resources from todays episode Wella Professionals Store HERE Wella Professionals UKI on Instagram @wellaprofessionalsuki Wella Professionals Education HERE Wella Professionals UKI on TikTok HERE HOB Salons on Instagram @hob_salons Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle Watch on How To Cut It YouTube Channel HERE How To Cut It on Instagram @howtocutit How To Cut It on TikTok @howtocutit
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    24 mins
  • EP384: Next-Gen Legacy #2 – Stepping Into Leadership in Family-Run Salons with Tash Grossman & Tilly Capel

    EP384: Next-Gen Legacy #2 – Stepping Into Leadership in Family-Run Salons with Tash Grossman & Tilly Capel
    Mar 16 2026
    Episode two of our three-part mini-series Next Gen Legacy explores leadership in family-run salon businesses. A How To Cut It podcast series in partnership with Wella Professionals UKI, this episode features its hosts Tash Grossman (CEO, HOB Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle) on what it takes to step into authority, modernise operations, and protect a legacy. In today's conversation Tash opens up about moving beyond “the founder’s daughter,” driving performance, and making tough calls—including closing the HOB Camden Academy and launching a new education partnership with Wella Professionals. While Tilly reveals how feedback-led culture, flexible policies, and smart structures help retain talent and support teams. Expect honest lessons on identity, change management, and building a salon that works for today’s clients and careers. Hit play. Chapters 16:29: Leadership in Family Businesses 28:40: Closing the HOB Camden Academy 32:59: Partnership with Wella Professionals 37:44: Challenges and Opportunities in Business Resources from todays episode Wella Professionals Store HERE Wella Professionals UKI on Instagram @wellaprofessionalsuki Wella Professionals Education HERE Wella Professionals UKI on TikTok HERE HOB Salons on Instagram @hob_salons Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle Watch on How To Cut It YouTube Channel HERE How To Cut It on Instagram @howtocutit How To Cut It on TikTok @howtocutit
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    43 mins
  • EP383: Next-Gen Legacy with Tash Grossman and Tilly Capel – #1 Our Story

    EP383: Next-Gen Legacy with Tash Grossman and Tilly Capel – #1 Our Story
    Mar 9 2026
    Inspired by International Women’s Day, Next-Gen Legacy is a new three-part mini-series hosted by Tash Grossman and Tilly Capel, in partnership with Wella Professionals UK & Ireland. The series spotlights the next generation of female leaders modernising family-run salon businesses while protecting what makes them special. In Episode 1, “Our Story,”Tash (CEO of HOB Salons) shares her rise from Saturday girl to leading a legacy brand. Tilly (Operations Director at Lara Johnson Lifestyle) explains why she first chose law, then returned with a fresh business mindset. Expect honest lessons on leadership, family dynamics, team culture, and adapting to changing clients. They also discuss maintaining service standards during industry shifts, building trust across generations, and leading with confidence even when you’re not behind the chair. Practical takeaways include communication, decision-making, and creating a clear vision for sustainable growth. Chapters 2:53: The Next Gen Legacy Begins 4:01: Our Journeys Unfold 7:17: Family Business Realities 12:51: Leadership and Learning 16:56: Overcoming Industry Challenges 22:15: The Importance of Community 25:15: Adapting to Change 29:44: Pricing Strategies and Client Relations 36:23: Navigating Price Increases 42:27: Building Lifelong Client Relationships 44:42: Hope for the Future 46:50: Wrap-Up and Next Episode Preview Resources from todays episode Watch the full interview on How To Cut It YouTube Channel HERE Tash Grossman on Instagram @tashmeg Tilly Capel on Instagram @tillycapel Wella Professionals Store HERE Wella Professionals UKI on Instagram @wellaprofessionalsuki Wella Professionals Education HERE Wella Professionals UKI on TikTok HERE HOB Salons on Instagram @hob_salons Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle How To Cut It YouTube @howtocutit How To Cut It on Instagram @howtocutit How To Cut It on TikTok @howtocutit
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    49 mins
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Loving this podcast, his story is crazy and I'm so happy he's come back on top. Definitely worth a listen

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