How YouTube's Ad Strategy Might Be Hurting Small Creators Podcast By  cover art

How YouTube's Ad Strategy Might Be Hurting Small Creators

How YouTube's Ad Strategy Might Be Hurting Small Creators

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Lately, I’ve been wondering if YouTube’s ad strategy is actually making it harder for small creators to grow. After hearing friends say they’re watching less YouTube because of too many ads, I started thinking—what happens when someone new discovers a small channel, gets hit with an ad, and decides to click away before giving the content a chance?

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