How a Viral TikTok Trend Marketed Solo Mio┃John Kinnane & Jeffrey Azize Interview

Kevin James didn't just star in Solo Mio, but he painted every piece of art on screen and helped launch a viral marketing campaign that tricked the internet into falling for his character.

John Kinnane and Jeffrey Azize are some of the creative powerhouses behind Solo Mio, a film that successfully transitioned Kevin James from a slapstick icon to a vulnerable romantic lead. John, the films co-writer, and Jeffrey, the executive producer, have mastered the art of "best idea wins" filmmaking.

John and Jeffrey reveal the pandemic origins of their partnership which started with experimental YouTube shorts recorded in Kevin James’ garage. They break down the high-stakes logistics of filming a centuries-old horse race in Italy and the $50,000 price tag that forced them to get creative with the Coliseum. The duo explains their "kill your darlings" philosophy and why a language barrier with lead actress Nicole Grimaudo actually made the movie more authentic.

For anyone curious about how a modern rom-com is built from a garage sketch into a feature-length experience.

Consider watching Solo Mio now!