How to Curate Brand-Building Swag ft. Amanda Hofman
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How to Curate Brand-Building Swag ft. Amanda Hofman
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Episode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.
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