How to Fail at a Product Launch

Failing can be your biggest learning opportunity, but when it's a product at stake, failure can also be costly.  

In this episode, Adrienne co-hosts alongside Bedhead Marketing team, Brandon Bain and Stephen Ferguson to discuss guaranteed ways you can fail when launching a product into the market place.  

 Tangible Takeaways:  

1) Heavy lift on the front end to avoid disaster. 

2) The first 30-90 days are the most crucial.  

3) Trash the "junk speak." 

4) Create a cohesive communication strategy that aligns all party on terms, from the manufacturer to the consumer.  

5) Make it fun!