How to Market Books on TikTok and Instagram with Lona McCombie

309 / Lona McCombie, social media marketer for authors, unpacks essential strategies for authors looking to promote their work, especially on platforms like TikTok and Instagram.

✨ This week’s sponsor is: Reedsy https://reedsy.com/studio and https://reedsy.com/studio/templates

• Starting out in social media marketing
• Promo strategies for book releases
• Best practices for TikTok marketing
• Cross-posting content on social platforms
• Results of paid promo vs. organic reach
• Trends in book promo content

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