How to Score Better Ads Using Creative AI with Ben Jones

In a world saturated with content, the difference between a global hit and a digital ghost is creative that's backed by data. We sit down with Ben Jones to explore how AI doesn’t replace the "soul" of an ad but finally gives us the tools to measure why it works.

𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆

𝗕𝗲𝗻 𝗝𝗼𝗻𝗲𝘀, the Founder and CEO of 𝗦𝘂𝗻𝗱𝗼𝗴𝘀, is leading a shift in how brands think about creative. With a background that spans global leadership for brands like Apple and Disney, Ben now focuses on the intersection of human artistry and machine precision. Through Sundogs, he’s helping brands like L’Oréal and Google unlearn traditional advertising to embrace a creator-first model. By using AI-driven diagnostics to score video content, Ben is proving that the future of work isn't about human vs. machine—it’s about how machines can help us understand what makes us human.

𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗥𝗼𝗮𝗱𝗺𝗮𝗽

• 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗛𝘆𝗯𝗿𝗶𝗱 𝗠𝗼𝗱𝗲𝗹: Combine raw human creativity with AI diagnostic scoring to reduce risk in creative decisions

• 𝗨𝗻𝗹𝗲𝗮𝗿𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗱 𝗛𝗮𝗯𝗶𝘁𝘀: Find out why the biggest brands are moving away from "polished" ads toward high-performing creator content.

• 𝗦𝗰𝗮𝗹𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗟𝗼𝘀𝗶𝗻𝗴 𝗦𝗼𝘂𝗹: Use AI to analyze thousands of creative variables without stripping away the authentic voice of the creator.

• 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀: Shift your focus from "did this work?" to "why did this work?" using Sundogs' AI-driven insights.

• 𝗔𝗱𝗼𝗽𝘁 𝗮 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗶𝗻𝗱𝘀𝗲𝘁: See why the most human content often requires the most sophisticated AI to optimize at scale.

𝗧𝗵𝗲 𝗧𝗼𝗼𝗹𝗸𝗶𝘁

• 𝗦𝘂𝗻𝗱𝗼𝗴𝘀: https://sundogs.io/

• 𝗖𝗼𝗻n𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗕𝗲𝗻: https://www.linkedin.com/in/iambenjones/

• 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲: Forbes: How L’Oréal Unlearned Advertising (https://www.forbes.com/sites/jamiegut...)

• 𝗦𝗵𝗲 𝗟𝗲𝗮𝗱𝘀 𝗔𝗜: https://she-leads-ai.mn.co/

• 𝗔𝗜 𝗦𝗮𝗹𝗼𝗻: https://aisalon.mn.co/

• 𝗧𝗵𝗲 𝗔𝗜 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: https://ruready4ai.com/

𝗟𝗶𝗸𝗲, 𝗦𝗵𝗮𝗿𝗲, 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲

Catch a new episode of The AI Readiness Project every Wednesday at 3pm (PST), co-hosted by Anne Murphy of She Leads AI and Kyle Shannon of The AI Salon. Want to meet others navigating this new terrain with humor and humanity? Visit The AI Salon or She Leads AI to find your people.