How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

Outline of This Episode

• [1:11] Camela’s 3 rapid-fire tips for listeners 
• [1:43] Using data to improve content strategy
• [5:08] Forget “features”—get to the pain point
• [8:30] How to use psychology to improve content quality 
• [11:15] The idea of nonviolent communication
• [13:13] Learn about Camela’s Revenue Marketing Report Podcast
• [14:06] The importance of a social presence online 

Resources & People Mentioned

• Nonviolent Communication by Marshall Rosenberg, PhD
• Clearbit (A data activation platform)
• BigQuery
• Corporate Bro's Website and Instagram 

Connect with Camela Thompson

• The Revenue Marketing Report Podcast
• Connect on LinkedIn
• [e-mail]

Connect with The Content Callout

• https://www.contentcallout.com/

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