How to get ChatGPT (or any other large-language model) to say your name

If ChatGPT isn’t saying your name, your customers won’t be either. In this episode Celia Harding - founder of LEOPRD and the brains behind the world’s first Language Engine Optimisation (LEO) advisory - explains how to make your brand discoverable in the age of AI. We get into why traditional SEO is losing ground, how AI is reshaping authority, and what it actually takes to get cited, surfaced, and seen. If you’re building a serious business and being overlooked by the media, Google and LLMs - you'll need to get your ears around this.

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