Human Creativity in an AI World: Rethinking Brand Building Ft. Sujay Rachh & Girish Huria

What truly builds a brand in today’s fast changing world — technology, storytelling, or trust? In this episode of Brand Ki Baat – Mumbai Edition, Sujay Rachh, Chief Marketing Officer at Nuvama Group, and Girish Huria, Head of Growth, APAC, We. and EVP at Avian We; dive into how brands can stay authentic while navigating a landscape shaped by AI, evolving consumer expectations, and constant disruption. From the role of imagination in an AI driven world to why storytelling must always align with business outcomes, the conversation explores how marketers today must balance creativity with accountability while staying true to their brand’s core values. If you are curious about how modern brands build trust, adapt to change, and create meaningful narratives that actually resonate with consumers, this episode is one you shouldn’t miss. Catch the full episode now on the Crafting Bharat YouTube channel.