ICE 2026 Marketing Decoded x 18Peaches: Community and Social Media Brand Building

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨

In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven campaigns and social media engagement since their launch in 2022.

🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming Republic

🔑 Key Points:

• Community-first marketing that drives real engagement
• Pitch Marathon: bold video series featuring industry leaders"
• Juicing Up the Industry" - maintaining consistency across all touchpoints
• Why player retention beats acquisition
• Creative storytelling in the age of AI

Quick takeaway: Build WITH your community, not just FOR them

💡Like, subscribe, and share your favourite B2B iGaming marketing insight!

#marketingdecoded #ICEBarcelona #brandbuilding #18peaches #igamingb2b