Episode two of the IGTM Discovery Podcast explores how trusted brands, global standards and new commercial thinking are helping shape the next chapter of golf.

Host Tom Irwin sits down with Duncan Rougvie of PGA Branded Properties where the conversation moves into the commercial opportunities shaping the wider golf industry today.

Hosted on Acast. See acast.com/privacy for more information.

In the first episode of the IGTM Discovery Podcast, host Tom Irwin is joined by Fiona Ashton, Show Manager of IGTM, to introduce IGTM Discovery and explain why it represents a major step forward for the golf industry.

Recorded live from the Orange County Convention Center in Orlando during The PGA Show, the conversation explores how golf travel, equipment, apparel, technology and golf operations are becoming increasingly connected and why the time is right to bring them together under one roof.

Hosted on Acast. See acast.com/privacy for more information.