Hosts Siddarth Menon & Atul S Nath explore the emotional and cultural factors driving Indian snack brands like Parle G and Frooti in global markets, with insights into nostalgia, taste prediction, and cultural identity.

With hosts Atul & Sid, discover why D2C brands are thriving in India's CPG space. Learn the driving factors behind this trend and what it means for consumers.

In recent years, the direct-to-consumer (D2C) model has gained significant traction in India, especially in the consumer packaged goods (CPG) sector. But why are consumers increasingly choosing to buy directly from brands rather than through traditional marketplaces like Amazon or local stores?

The D2C model allows brands to sell their products directly to consumers, bypassing traditional retail channels. This shift has been particularly noticeable in categories like personal care, food products, and household items. But what has prompted this change?

The hosts explore how cultural influences, sensory experiences, and the depth of language impact consumer behavior and marketing strategies in India.

They discuss the challenges of adopting new habits in a society rooted in tradition and the importance of familiarity in driving acceptance of modern products. The conversation concludes with key insights into how marketers can effectively blend tradition with modernity to resonate with consumers.