Interior Design San Diego - Presented by ASID San Diego Podcast By Rachel Larraine Crawford cover art

Interior Design San Diego - Presented by ASID San Diego

Interior Design San Diego - Presented by ASID San Diego

By: Rachel Larraine Crawford
Listen for free

First Episode launches on September 18th, 2025! Interior Design San Diego - Presented by the ASID San Diego Chapter is your local hub for inspiration, connection, and growth in the design community. Created to support our chapter members, this podcast shares practical business practices, insights from fellow designers, and the many benefits of being part of ASID. Listeners will also stay in the loop on upcoming events, gain valuable product knowledge from our industry partners, and hear the stories that shape our design community. Each month, we’ll also feature a special student-led episode—where the next generation of designers brings fresh topics, perspectives, and curiosity to the mic. Your host, Rachel Larraine Crawford—award-winning designer, founder of Tiger Veil, and voice behind the Holistic Interior Design and Hospitality Design Talks podcasts—brings her signature blend of wisdom and creativity. As a past Communications Director for ASID San Diego, Rachel understands the power of community and connection within our chapter and beyond. Whether you’re a seasoned professional, an emerging designer, or a student just beginning your journey, this podcast is designed for you. Tune in, learn, and celebrate the strength of our San Diego design community.Copyright 2026 Rachel Larraine Crawford Art Economics Leadership Management & Leadership
Episodes
  • 027: Sales, Listening, and Money: My Takeaways from LuAnn at UP Expo

    027: Sales, Listening, and Money: My Takeaways from LuAnn at UP Expo
    Mar 26 2026

    At the IP Expo, LuAnn Nigara shared a message that felt equal parts business coaching, mindset shift, and reality check—and it’s one I knew I wanted to bring back to our podcast community.

    In this solo episode, I’m reflecting on the biggest takeaways from her talk and why they matter for interior designers at every stage of business. From embracing the idea that sales is part of service, to setting real revenue goals, to having clearer conversations about money, this episode is all about building a design business with more confidence and intention.

    I also dive into one of the most important reminders from her talk: the best salespeople are often the best listeners. When we slow down, ask better questions, and truly hear what our clients need, we create stronger relationships and better outcomes.

    Whether you’re an emerging professional or a seasoned designer, this episode is a reminder that business skills do not take away from your creativity—they support it.

    Stay Connected:

    1. Sign Up for Our Newsletter
    2. ASID San Diego Website
    3. LinkedIn
    4. Follow us on Instagram
    5. Ask your question, share a topic of interest or be our guest here.
    6. Subscribe to the podcast so you don’t miss upcoming episodes
    7. Share this podcast with a fellow designer in your community
    8. Questions, sponsorship or feed back: sandiegoasid@gmail.com
    Show more Show less
    27 mins
  • 026: Behind the Scenes of My Interior Design Business

    026: Behind the Scenes of My Interior Design Business
    Mar 19 2026

    On this solo episode of the Interior Design San Diego Podcast, Rachel Larraine Crawford pulls back the curtain on the reality of running a full-service interior design business.

    After years of being asked by students and fellow designers what her days actually look like, Rachel walks you through her weekly rhythm—from focused admin days in her 500 sq ft ADU studio to client meetings, sourcing sessions, job site visits, and everything in between.

    With 8–10 active projects at any given time—including a Brazilian steakhouse, second homes, kitchen remodels, and a one-of-a-kind astrology reading room—this episode offers an honest, behind-the-scenes look at the balance of creativity, logistics, leadership, and relationship-building that defines the profession.

    You’ll hear how Rachel structures her week for efficiency, how she collaborates with her design assistant to manage procurement and operations, and why the “non-glamorous” side of design is actually what sets great designers apart.

    Whether you're an emerging professional, a student, or simply curious about the industry, this episode demystifies the day-to-day and highlights what it really takes to bring thoughtful, well-executed spaces to life.

    Connect with Rachel

    rachel@tigerveil.com

    instagram.com/tigerveil

    Stay Connected:

    1. Sign Up for Our Newsletter
    2. ASID San Diego Website
    3. LinkedIn
    4. Follow us on Instagram
    5. Ask your question, share a topic of interest or be our guest here.
    6. Subscribe to the podcast so you don’t miss upcoming episodes
    7. Share this podcast with a fellow designer in your community
    8. Questions, sponsorship or feed back: sandiegoasid@gmail.com
    Show more Show less
    26 mins
  • 025: From Concept to Creation: How Tecture Brings Custom Design to Life with Brittany Cartwright

    025: From Concept to Creation: How Tecture Brings Custom Design to Life with Brittany Cartwright
    Mar 5 2026
    What happens when interior design and fabrication live under the same roof?In this episode of the Interior Design San Diego Podcast, host Rachel Larraine Crawford sits down with Brittany Cartwright, Design Studio Director at Texture, a Barrio Logan–based design and fabrication studio known for bringing bold, custom ideas to life.Texture has been shaping some of San Diego’s most memorable hospitality spaces—from beloved restaurants like Nolita Hall to cutting-edge installations for biotech campuses. What sets them apart is their unique ability to design, engineer, and fabricate complex elements all in-house, giving designers and clients a seamless path from concept to installation.Brittany shares how Texture started with three architecture students working out of a garage and evolved into a multidisciplinary studio collaborating across hospitality, multifamily, commercial, and experiential design. She also explains how their recent rebrand into Texture Studio and Texture Architectural Fabrication (AF) reflects the company’s growing specialties.Whether you're a designer with a big idea, a student exploring career paths, or a creative curious about fabrication, this episode offers a behind-the-scenes look at how collaboration turns imagination into reality.What You’ll Learn in This Episode• How Texture combines interior design and fabrication to streamline projects• Why involving fabricators early in the design process can save time and budget• The design process Texture uses—from programming and concept through installation• What designers should understand about lead times, sequencing, and fabrication realities• How collaboration across disciplines leads to stronger, more creative design outcomesKey TakeawayOne of Texture’s biggest strengths is their ability to bridge the gap between design vision and physical construction. By collaborating closely with fabricators, estimators, and engineers from the beginning, designers can push creativity further while staying grounded in what’s possible.Community Spotlight: Texture Open House & SDAF EventBrittany also shares details about Texture’s upcoming open house in Barrio Logan as part of the San Diego Architectural Foundation Open House.RSVP HereThe event will feature:• A behind-the-scenes look at Texture’s fabrication shop• Local artists, makers, and designers exhibiting work• A panel discussion with architects, designers, and builders (including Rachel!)• A community graffiti mural project• A Oh San Diego Wrap Party featuring espresso martinis, music, and local vendorsWrap Party Tickets HereIt’s a unique opportunity for the San Diego design community to connect, collaborate, and celebrate creativity together.Guest BioBrittany Cartwright is the Design Studio Director at Texture Studio, where she leads the interiors team on hospitality, retail, and multifamily projects. A graduate of the Savannah College of Art and Design, Brittany joined Texture over a decade ago and has helped grow the studio from a small five-person team into one of San Diego’s most dynamic design and fabrication studios.Her work focuses on creating immersive spaces while collaborating closely with fabrication experts to bring complex custom ideas to life.Stay Connected:Follow Tecture here: instagram.com/tecture & instagram.com/tecturestudioTecture WebsiteSign Up for Our NewsletterASID San Diego WebsiteLinkedInFollow us on InstagramAsk your question, share a topic of interest or be our guest here.Subscribe to the podcast so you don’t miss upcoming episodesShare this podcast with a fellow designer in your communityQuestions, sponsorship or feed back: sandiegoasid@gmail.com
    Show more Show less
    37 mins
No reviews yet