Adam admits solo podcasting is harder than it looks—and that he literally has to “fake record” just to warm up—before somehow getting into kefir, random texts, and a wrong-number message that shouldn’t have been his problem. He shares what he’s been working on behind the scenes, explains why some things are way more complicated than they should be, and gets into a surprisingly passionate take on Botox and technique. Later, he talks about fully losing track of time, influencers on Oscars red carpets, and why that job is a lot harder than people think.

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Adam records from inside the almost-ready medical spa to share how everything is finally coming together. What started as a simple idea has turned into a crash course in branding, trademarks, logos, and the shocking cost of things like frames and wall signs. He walks through the unexpectedly complicated process of naming the business, why some names are basically impossible to trademark, and the winding path that finally led to the right one. Along the way he shares the inspiration behind the brand, the skating-club aesthetic that shaped the logo, and why the current “signage” is temporarily… a poster. It’s a funny, very real look at the intrusive thoughts that come with opening a business.

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Adam gives a quick update on life after the Olympic whirlwind before diving straight into his newest adventure: opening a medical spa. What follows is a very funny crash course in commercial real estate, mysterious empty storefronts, and the Pasadena location that nearly drove him to write a strongly worded email for “emotional distress.” He shares why he’s moving ahead with a soft launch because rent waits for no one, what he’s learned about running a brick-and-mortar business, and his early thoughts on the surprisingly expensive world of aesthetic products and “medical grade” skincare.

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