Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.

Outline of This Episode

• [1:07] Learn more about Sandro Meyer
• [2:39] Sandro’s rapid-fire marketing tips
• [5:56] Split your funnel into audience and prospects
• [13:50] Why Sandro emphasizes co-marketing
• [19:30] Content distribution is like a trade magazine 
• [23:00] Growth hacking shouldn’t be prioritized 
• [26:05] How to handle clients who expect immediate growth
• [30:46] Every marketer has a different path to follow 
• [33:37] How to connect with Sandro Meyer

Connect with Sandro Meyer

• GrowthBay
• Sign up for Sandro’s newsletter
• The Growth Leadership Show

Connect with The Content Callout

• https://www.contentcallout.com/

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