Is "Soft Power" Really So Soft?
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Is "Soft Power" Really So Soft?
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US Ambassador to Zambia Mark Storella helps us understand why support for democracy and public health achieves the same objectives as "hard power": using our influence to advance US objectives overseas. For the cost of one aircraft on one aircraft carrier, we can save hundreds of thousands of lives. And what is the benefit to us? And who is Kennedy Mweene, anyway?
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