Jenni and Kelly With the Word Intent

In this episode of Shining a Light on Your Business, Jenni and Kelly dive into one powerful word every business owner needs: intent. Through honest storytelling, Jenni shares what it was like launching and growing a veterinary practice during a recession—navigating massive loans, hiring mistakes, unexpected setbacks, and learning tough lessons the hard way. The core takeaway? Hustle and passion are necessary, but without intentional decision-making, they can lead to burnout, financial strain, and avoidable stress. They explore how slowing down to clarify values, culture, hiring standards, marketing strategy, and long-term vision creates stronger foundations. From brand consistency to operational planning, this conversation highlights the balance between moving forward boldly and making thoughtful, aligned choices.

The message is clear:

Don’t sprint blindly. Build with purpose.