Joel And Ben Get Serious As They Figure Out What Their Brand Logo LOOKS Like!

Brand designer Ella turns Ben and Joel's individual visions for the brand into reality. After receiving two separate creative briefs from each of them, Ella presents four unique logo concepts: two inspired by Ben’s direction and two shaped by Joel’s ideas. From typography and colour palettes to shape language and brand mood, she walks the team through her creative process. The brand is beginning to take shape and this episode captures the exciting moments where creativity and business vision meet. Head to Patreon for more from Ella: https://shorturl.at/R6Z9X Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email [e-mail] Learn more about your ad choices. Visit podcastchoices.com/adchoices