Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box Podcast By Sarah Williams cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2026 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • The Costs of Starting a Subscription Box

    The Costs of Starting a Subscription Box
    Mar 25 2026
    Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do. You can be profitable from month one, but you have to understand your costs. Understanding them helps you: Price your subscription box Market your subscription box Stay on budget Stay profitable from What are these costs? There are five categories of costs you need to consider. 1 - Product Costs - Product cost is the actual expense of goods for each item you will put in your subscription box each month. Whether you make the items yourself, buy them wholesale, or source them from overseas, these costs will make up the highest percentage of your box costs. When calculating product costs, make sure to include the shipping costs to you. This can have a big impact on your overall product cost and needs to be tracked and planned for. 2 - Packaging Costs - There are so many variables when it comes to packaging costs. You can ship your subscription box in a basic box, custom box, or go without a box and use a poly mailer. Packaging isn’t just about the outside of the box. You also need to consider the cost of stickers, shreds, tissue paper, inserts, tape, etc. - anything you use to get your boxes ready to ship. 3 - Fulfillment Costs - Your fulfillment costs are made up of packing and shipping costs. Both can be difficult to figure out when you’re first starting out. Packing costs include the labor it takes to package each subscription box. Third-party fulfillment companies pack and ship your boxes for you. Shipping makes up the other part of your fulfillment costs. Shipping can be VERY expensive and shipping costs vary widely depending on the destination. 4 - Tech Costs - A subscription box is an eCommerce business. In other words, you need tech in order to run your business. Before you can even get your subscription box up and running, there are several tech pieces you need to have in place. Website Payment Processor Shipping Software Email CRM 5 - Advertising Costs - I always want you to focus on generating organic traffic, but there comes a time when you’ll want to add paid advertising to your marketing plan. Advertising costs range from printed flyers to online ads. These costs need to be factored into your initial and ongoing costs for your subscription box business. Start simple. Scale gradually. Manage your costs. You can start a subscription box and stay profitable… from the beginning. Wondering about the costs of starting a subscription box? Join me for this episode to learn about the 5 main categories so you can confidently price your box and be profitable in month one. ⁠Episode 61 - What Can a Fulfillment Center Do for My Subscription Box Business?⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    26 mins
  • 247: What Changed Everything in Her Subscription Box Launch with The Crafty Brick

    247: What Changed Everything in Her Subscription Box Launch with The Crafty Brick
    Mar 18 2026
    What happens when a creative business owner stops trying to figure everything out alone, follows a proven plan, and finally gives herself permission to show up more boldly? In this week’s episode of the Launch Your Box Podcast, I sat down with Courtney Brickner of The Crafty Brick to talk about the journey from one-off handmade products to recurring revenue through a subscription box. Courtney is a newer member of Launch Your Box, but in just a few short months, she has gone from exploring the idea of a subscription to launching one, gaining subscribers, and building real momentum. Her story is fun, honest, and incredibly encouraging, especially if you’ve ever poured your heart into launching something that didn’t sell the way you hoped. Courtney shares how she started her business while raising her family, how content creation unexpectedly opened new doors, and how her love of crafting and community eventually led her to create something subscribers wanted every month. What makes this conversation so powerful is that it doesn’t skip over the hard parts. Courtney talks openly about failed launches, the fear of emailing too much, the discomfort of trying a new approach, and what changed when she stopped relying on guesswork and started following a real launch strategy. Along the way, she built a subscription box experience around her audience’s love of creativity, connection, and a little bit of competition. What started as a one-time mystery craft project evolved into The Crafty Challenge Club, a subscription that gives members a monthly project, access to a private community, and a fun reason to keep coming back. One of the biggest takeaways from this episode is that visibility matters more than most business owners think. Courtney realized that in previous launches, she wasn’t necessarily being rejected, many people simply didn’t know what she was offering because she wasn’t talking about it often enough. This time, she showed up consistently. And that consistency made all the difference. She also shares what it looked like to launch with a goal of 40 subscribers, hit 37 in her first launch, and then grow to 50 by month two. More importantly, she talks about what those subscribers really represent: not one-time purchases, but recurring revenue and a business model that finally gives her room to breathe. Courtney and I also dug into the behind-the-scenes shifts that often matter just as much as the sales. We talked about fulfillment systems, simplifying variations, planning content from one box in multiple ways, and learning to think about scalability earlier than most people do. If you’ve been wondering whether your idea could become a subscription, whether you’re talking about your offer enough, or whether it’s possible to recover from a disappointing launch, this conversation will give you both perspective and momentum. In this episode, you’ll hear more about: the role content creation played in growing her audience and visibility how she used a waitlist, live video, and consistent content to build demand the systems and fulfillment changes that are already helping her scale why “do it scared” may be exactly the advice you need right now Courtney’s story is proof that you do not need to have everything perfectly figured out before you begin. You need a solid idea, a willingness to stay visible, and the courage to keep going even when things feel messy. Where to find Courtney: The Crafty Brick on Facebook The Crafty Brick on Instagram The Crafty Brick on YouTube The Crafty Brick Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    49 mins
  • 5 Simple Steps to Adding a Subscription to Your Product-Based Business

    5 Simple Steps to Adding a Subscription to Your Product-Based Business
    Mar 11 2026
    Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! Adding a subscription box provides: A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow. Customer loyalty - subscribers have committed to regularly purchasing products from you. Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each. Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop. Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders. Have I convinced you to add a subscription box to your business? I have 5 simple steps to follow to make it happen. Identify your best customers: Who are they? How often do they shop with you? Take a look at your top 20 customers and dial into who they are. Identify your best-sellers: What categories are your best sellers? What do people buy from you repeatedly? What are people asking for more of? Set your pricing structure: What is your average order value (AOV)? What is the AOV of your top 100 customers? Price your subscription box in that range. Create exclusivity and scarcity: What are the benefits of being a subscriber? Make items only available in the box. Make them only available by subscription. Create FOMO with your customer base - make them want to be part of something exclusive. Create a great user experience: Are your website and the checkout process clear and easy to follow? Make it easy for people to update or cancel their subscriptions. Provide a higher level of customer service - remember your subscribers are the VIPs of your business. A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot! Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    28 mins
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I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

Absolutely GRATEFUL For Finding This Podcast!

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Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

Such an inspiring interview!

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