In this one, Aimee and Pete turn their attention to one of the biggest drivers of digital performance, the creative.

They’re joined by M&G’s Digital Lead Kevin and Creative Lead Tom to explore what actually makes creative work. From how design and copy come together to why platform matters more than you think, the team break down what separates good-looking creative from creative that delivers results.

They also discuss the balance between brand and performance, the importance of testing, and why creative should never be treated as just a finishing touch.

🎧 And in case you’re wondering… yes, we did bring a didgeridoo into the studio for Tom, and yes, he can actually play it.

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If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.

In this one, Aimee and Pete dive into the world of digital content strategy.

They’re joined by M&G’s Digital Marketing Manager, Ryan, to discuss why content needs a clear purpose, how different channels serve different roles, and how businesses can create content that actually works.

From websites and social media to long-form and short-form content, the team break down how to think more strategically about what you post, where you post it, and why it matters.

🎧 Less noise. More strategy. Better content.

Got a question? Send us a text message!

If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.

In Episode 3 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete turn their attention to one of the most important (and most misunderstood) parts of any digital strategy - your website.

They’re joined by M&G’s Web Lead Kirsty and Developer Steven to discuss why websites still matter, what a good website actually looks like, and why ongoing maintenance is just as important as the initial build. The team also tackle the common misconception that social media has replaced the need for a website, and they explain why that simply isn’t the case.

From user experience and performance to structure and longevity, this episode breaks down what businesses should be thinking about when it comes to their website.

Expect solid website advice, practical insight… and a gentle reminder that most developers are only one conversation away from quoting Lord of the Rings.

Got a question? Send us a text message!

If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.