Episodes

  • Claude Broke. Perplexity Built the App Anyway

    Claude Broke. Perplexity Built the App Anyway
    Mar 26 2026
    Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnv Ep. 412 How fast can you build a viable marketing tool with AI? Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs, breakthroughs, and best practices when using these tools for marketers chasing innovation. Mentions Perplexity Computer https://www.perplexity.ai/computer/new Claude Code https://claude.com/product/claude-code Wispr Flow https://wisprflow.ai/ Manus https://manus.im/ Codex https://openai.com/codex/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    28 mins
  • AI Is Making Your Marketing Worse (And How to Fix It)

    AI Is Making Your Marketing Worse (And How to Fix It)
    Mar 24 2026
    Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs Ep. 411 “Most marketing teams are scaling with AI right now, and the output is getting worse and worse” Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry. Learn more on why simply creating more content with AI isn’t enough, how brands like Unilever and Coca-Cola are experimenting (and sometimes struggling) with AI-driven marketing, and which new roles—like prompt strategist and agent ops manager—will define successful marketing teams in the era of autonomous agents. Mentions Unilever https://www.unilever.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Veo3 https://aistudio.google.com/models/veo-3 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    19 mins
  • This Content AI Agent Runs My 0-Employee Marketing Agency

    This Content AI Agent Runs My 0-Employee Marketing Agency
    Mar 19 2026
    Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 410 The aftermath of the webinar is more important than the presentation itself. Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building custom AI agents for personalized marketing workflows, and maximizing team collaboration with streamlined tech stacks and distribution strategies. Mentions Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie/ Zapier https://zapier.com/ Claude https://claude.ai/ HeyReach https://www.heyreach.io/ Instantly https://instantly.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    25 mins
  • My 11-Skill AI Content Team (Built in Claude Code)

    My 11-Skill AI Content Team (Built in Claude Code)
    Mar 17 2026
    Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 409 Why do some content ideas go viral while others flop? Kieran dives into building an AI-powered content team that can research, analyze, draft, and constantly improve your marketing output. Learn more on orchestrating 11 essential AI-driven content skills across workflows, crafting personalized audience profiles and writing styles, and using feedback loops to supercharge your content system month after month. Mentions Claude Code https://code.claude.com/docs/en/overview Substack https://substack.com/ Ahrefs https://ahrefs.com/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    28 mins
  • I Built a $20,000 AI Consultant You Can Have For Free

    I Built a $20,000 AI Consultant You Can Have For Free
    Mar 12 2026
    Get our free $20K AI Transformation Consultant: https://clickhubspot.com/kbnr Ep. 408 Did you know most teams aren't even clear on how their own workflows actually happen—and AI can help fix that, today? Kipp and Kieran dive into the essential steps to transform your work with AI, including a free, $20,000-level AI consulting skill you can use right now. Learn more on how to identify gaps in your daily tasks using AI assistants, the best ways to implement and scale AI-first workflows (even if you're a total beginner), and how high-agency, low-tolerance teams are accelerating their transformation. Mentions Anthropic https://www.anthropic.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Loom https://www.loom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    21 mins
  • This One Chart Exposes Why Most Companies Are Failing At AI

    This One Chart Exposes Why Most Companies Are Failing At AI
    Mar 10 2026
    Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm Ep. 407 Did you know that 84% of people surveyed have never used AI? Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when adopting AI, and the practical steps you can take to redesign your workflows and build an AI-native company. Mentions OpenAI https://openai.com/ Perplexity https://www.perplexity.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Google DeepMind https://deepmind.google/ Loom https://www.loom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    17 mins
  • Perplexity Computer: The Super Agent Playbook (5 Real Workflows)

    Perplexity Computer: The Super Agent Playbook (5 Real Workflows)
    Mar 5 2026
    Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbm Ep. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for integrating AI into your daily workflow, and how to iterate on skills to unlock creative, efficient marketing results. Mentions Manus https://manus.im/ Claude Code https://code.claude.com/docs/en/overview Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-cowork Perplexity https://www.perplexity.ai/ OpenClaw https://openclaw.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    27 mins
  • Claude Code: Landing Page to Lead Magnet in 50 Minutes

    Claude Code: Landing Page to Lead Magnet in 50 Minutes
    Mar 3 2026
    Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    49 mins