Marketing Bulletin: Turning German-Winter Stillness into Almond-Powered Motion

Winter in Germany slows everything down — but it also opened the door to a creative opportunity for California Almonds. In this month’s Marketing Bulletin, hear how the Almond Board of California leaned into movement, sustainability, and natural energy to bring almonds to life in unexpected ways. From city streets to digital platforms to the moment of purchase, this campaign shows how a simple idea can keep consumers moving, even in the coldest months.