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Memory Makers Podcast

Memory Makers Podcast

By: Creative Works
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Welcome to the Memory Makers Podcast, the show that helps you create amazing customer experiences and make more memories presented by Creative Works. This podcast explores the world of family entertainment centers through the eyes of the people who make it all possible - the Memory Makers. Creative Works' core foundation is based on making "Powerful and Emotional Memories" and they are now sharing that with YOU with insider knowledge, tips & tricks, as well as interviews with industry leaders.All rights reserved Economics
Episodes
  • Ep. 130 - Building Better Player Experiences with David Spira of Room Escape Artist

    Ep. 130 - Building Better Player Experiences with David Spira of Room Escape Artist
    Mar 25 2026
    On this episode of the Memory Makers Podcast, Russ sits down with David Spira, the Co-Founder of Room Escape Artist and the Co-Host of Reality Escape Pod. With over 1,300 games under his belt, David brings a designer’s eye to the "Wild West" of escape rooms. We dive deep into the transition from software design to physical experience design, exploring why "hard" isn't always "better" and how the smallest details—from flickering lights to clean bathrooms—can make or break your guest's memories. "The more that the environment and the things they're doing within it are reinforcing that they're in another world, the better they're going to—the easier they're going to find really surrendering to the experience. And that's what you want." David Spira Whether you’re a veteran operator or just curious about the magic behind the door, this episode is a must-watch in intentional hospitality for any entertainment venue.
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    45 mins
  • Ep. 129 - The Strategic Evolution of Virtual Reality in FECs with Armando Lanuti

    Ep. 129 - The Strategic Evolution of Virtual Reality in FECs with Armando Lanuti
    Mar 18 2026
    On this episode of the Memory Makers Podcast, Russ sits down with Armando Lanuti, Owner and President of Creative Works, for a deep dive into the changing landscape of virtual and mixed reality. While VR was once viewed as a high-tech novelty, it has matured into a sophisticated anchor for modern family entertainment centers. Armando discusses how the industry has shifted from consumer-grade experiments to robust, commercial-grade attractions that deliver a consistent return on investment. "How do I make this an attraction that's going to last you the five years that you want or more for your investment? Our goal is to make sure the product has the legs for you to get that amortization." Armando Lanuti For operators looking to invest in mixed and virtual reality attractions, Armando provides essential insights on choosing the right hardware, navigating ownership models, and ensuring that new technology complements your overall guest experience rather than complicating it.
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    45 mins
  • Ep. 128 - Navigating FEC Financing with Jerry Merola

    Ep. 128 - Navigating FEC Financing with Jerry Merola
    Mar 11 2026
    On this episode of the Memory Makers Podcast, Russ sits down with Jerry Merola, Managing Partner at Amusement Entertainment Management, LLC, where we discuss how to navigate FEC financing. Jerry shares his deep expertise on how the financing landscape has shifted post-2020 and why "pre-approval" is a myth in the commercial world. From the necessity of independent feasibility studies to the art of the 10-minute executive summary, this conversation is a masterclass for any entrepreneur looking to turn their entertainment dream into a sustainable reality. "Banks are making an investment not just in a future business model, but they’re making an investment in the individual or individuals that stand behind it. They’re trying to understand the scope and the depth of the investigation... to really understand the viability and sustainability of the business." — Jerry Merola Don't let your project stall at the bank door. Listen now for the blueprint to FEC success!
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    35 mins
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