The Federal Trade Commission’s recent settlements and enforcement actions are redefining how organizations handle data consent and retention. In this episode, Priya Keshav, Founder & CEO of Meru Data LLC, and James A. Sherer, Partner at Baker & Hostetler LLP, examine the real‑world implications of these developments for corporate data retention programs.

The conversation highlights what companies need to do to align their retention practices with evolving regulatory expectations while still maintaining operational efficiency. It also outlines practical steps for building sustainable, compliant, and future‑ready data retention frameworks.

Topics covered in this session include:

• Key legal requirements for data retention and data minimization
• Designing effective, cross‑platform data‑retention strategies
• Operational considerations for achieving long‑term, sustainable compliance

Join Priya Keshav and Reena Bajowala on this month's podcast as they discuss simplifying for success in AI. Priya Keshav is the founder and owner of Meru Data, where she helps organizations worldwide simplify and sustain privacy and AI governance programs. Reena Bajowala brings deep experience in AI, cybersecurity, and privacy, advising clients on evaluating AI risks, implementing mitigations, and building compliant governance frameworks. In this episode, they discuss how in-house counsel should evaluate new AI technologies, key AI trends, emerging laws and regulations, their impact on compliance programs, and practical approaches to managing AI risk through effective AI governance.

Listen to Meru Data's podcast exploring the rapidly evolving state privacy enforcement landscape and the growing complexities of AdTech compliance. In this episode, we break down the latest regulatory developments, including the California Privacy Protection Agency’s (CPPA) recent enforcement action against Tractor Supply Company and the emergence of a new multi-state privacy enforcement consortium.

Gain practical, actionable insights to strengthen your organization’s privacy program as enforcement risks grow and expectations rise. This session will help you:

• Understand the CPPA’s latest enforcement action against Tractor Supply Company.
• Insights into the objectives and implications of the newly formed state privacy consortium
• Discuss the broader impact these changes could have on your privacy program.
• Guidance on anticipating how these regulatory changes may affect your privacy operations. including tips for training and embedding compliance into business operations

This session is approved by the International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) credits.

Speakers

Priya Keshav, Founder & CEO, Meru Data LLC
Priya Keshav helps organizations proactively manage privacy risks involving data governance, AI, AdTech, data mapping, and compliance operations. With over 20 years of consulting experience including leadership roles at KPMG she brings deep expertise in privacy, cyber-crime response, eDiscovery, and forensic investigations. Priya frequently speaks at leading industry events across privacy, security, and AI governance.

Sundeep Kapur, Partner, Orrick, Herrington & Sutcliffe LLP
Sundeep Kapur advises global organizations on privacy compliance, regulatory investigations, AdTech, and emerging technology law. With extensive experience across U.S. state privacy laws, FTC regulations, GDPR, children’s safety laws, and AI frameworks, he is a recognized industry leader named Outstanding Contributor to Legal Affairs by the IAB in 2024. He plays a key role in shaping industry-wide AdTech privacy initiatives and serves on the Law360 2025 Cybersecurity & Privacy Editorial Advisory Board.