Microsoft, Elon Musk and Others Invest in GPT as the Next Big Marketing Machine

Generative Pre-Trained Transformer. 

If you don't recognize the acronym, you need to learn it and what it does, ASAP.

On today's special FAM Marketing Show episode, Mark Quinn joins Adrienne and professional FMS co-host Julia Rosien to chat the next marketing phenomenon.

GPT, according to Wikipedia, is an "autoregressive language model that uses deep learning to produce human-like text." For students, this platform is a win when it comes to paper writing. With very specific prompts and directives, GPT is able to produce a human-like quality paper that is unique and free from plagarism. What does this mean for marketers, retailers, and everyone else? The sky is the limit. 

While in its infancy, and still ripe with errors, the tool is quickly adapting and learning as users edit and input new information. Microsoft has invested billions of dollars and Elon Musk, Sam Alton, and Peter Thiel all have a stake in the chat GPT game. 

Listen or watch to learn what you need to know about this "arms race" to the new way of business.