Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches Podcast By Lori Lyons Business and Marketing Strategy and Coaching cover art

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

By: Lori Lyons Business and Marketing Strategy and Coaching
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You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!2026 Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 328: Why Your Business Isn't Converting Even When You're Doing Everything Right

    328: Why Your Business Isn't Converting Even When You're Doing Everything Right
    Mar 31 2026

    You don't have a sales problem. You have a disconnect.

    When your personal growth, client journey, and business strategy are out of sync, nothing works the way it should. You get effort without results, engagement without conversion, and clients who don't fully transform.

    This episode breaks down how the RISE framework aligns with your client journey and where most businesses quietly lose momentum. You'll also learn how to identify your current stage of business so you can stop guessing and start fixing what actually matters.

    What You'll Learn

    • How to align your marketing with real client transformation

    • The hidden gaps that kill conversions in your business

    • How to diagnose your business stage and next move

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    31 mins
  • 327: Why Your Business Isn't Working Even When You're Doing Everything Right

    327: Why Your Business Isn't Working Even When You're Doing Everything Right
    Mar 24 2026

    You're not missing effort. You're not missing knowledge. You're dealing with a disconnect.

    When your personal growth, client journey, and business stage are out of sync, everything feels harder than it should. Messaging doesn't land. Offers feel off. Sales stay inconsistent.

    This is not a strategy problem. It's an alignment problem.

    This episode breaks down what's actually happening beneath the surface and why adding more only makes it worse.

    What You'll Learn:

    • Why your business feels off even when you're doing everything right

    • How disconnected strategies create inconsistent results

    • The three core elements that must work together

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    22 mins
  • 326: Why Coaching Models Are Broken

    326: Why Coaching Models Are Broken
    Mar 17 2026

    The coaching industry is a $30 billion machine built on "proven frameworks," but for experienced professionals, these models often lead to a bank account running on empty. Real transformation doesn't scale in a group of 300, and a weekend certification can't replace 35 years of clinical expertise. Lori pulls back the curtain on why "trusting the process" is often a deflection of coach responsibility and how to spot a coaching mismatch before you sign your next five-figure contract.

    Highlights:

    • The Scale Myth: Why real identity work and transformation cannot be mass-produced.

    • Certification vs. Expertise: The truth about why results are the only credentials that actually matter.

    • The Cost of Mismatch: A cautionary tale of how the wrong program can erode professional confidence.

    • AI and the Thinking Gap: How to ensure your coach is actually doing the thinking, not just generating "influencer bro" lingo.

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    22 mins
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