Mortgage Marketing Radio Podcast By Mortgage Marketing Radio cover art

Mortgage Marketing Radio

Mortgage Marketing Radio

By: Mortgage Marketing Radio
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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.All rights reserved Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How Loan Officers Are Losing Deals To A $20/Month Chatbot

    How Loan Officers Are Losing Deals To A $20/Month Chatbot
    Mar 26 2026
    A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT. The AI told them you're overcharging. You're not. But they believed it anyway — and the deal went somewhere else. This is not a hypothetical. It happened to one of Trevor York's clients last week. And according to a stat dropped in this conversation, 77% of consumers now trust AI as much as a human expert. That number was lower a year ago. It will be higher next year. So here's the real question: when your client runs your deal through a chatbot tonight — and some of them will — is the trust you've built strong enough to survive it? In this episode of Mortgage Marketing Radio, I sit down with Trevor York — loan officer, founder of LinkSpot, and one of the most forward-thinking minds in the mortgage industry — to break down exactly what is happening to loan officers who haven't figured this out yet. And more importantly, what the ones who have figured it out are doing differently. This is not a feel-good conversation. It is a wake-up call. CONNECT WITH TREVOR YORK: LinkSpot: https://www.linkspot.com Instagram: @trevoryork Connect With Katie Shive: LinkedIn: https://www.linkedin.com/in/katieshive/ Website: https://katieshive.com/
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    53 mins
  • Why This LO Refuses to Quote a Rate

    Why This LO Refuses to Quote a Rate
    Mar 19 2026
    What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the right one? In this episode, guest host Katie Shive sits down with Kayla Kallander — a top-producing loan officer, LinkedIn powerhouse, and first-time home buyer advocate who's built a referral machine in one of the most overlooked markets in the country. If you think first-time home buyers are too much work for too little payoff, this episode is going to flip that script entirely. Here's what we get into: "Prescription Without Diagnosis Is Malpractice" — Why Kayla refuses to quote a rate before she knows the full picture, and how this one mindset shift positions her as a trusted advisor instead of a commodity. The Realtor "Three Card" Problem — What Kayla says to realtors who still give out multiple lender cards, and the exact script she uses to get exclusive referrals. Social Media Without a Marketing Team — She's active on LinkedIn, Instagram, Facebook, and TikTok — with just a VA and a Canva account. She breaks down exactly how she does it and why stories are where the real magic happens. Why LinkedIn is the Most Underrated Platform for Loan Officers — How one LinkedIn post led to a group of financial advisors sending her 30% of her annual business — from a state she'd never even worked in. The Real Cost of Rate Shopping — The client who called comparing rates from a Minnesota credit union and what Kayla said that turned it around on the spot. The Magic of First-Time Buyers — Why the clients most loan officers avoid are the ones building Kayla's most loyal referral base. The Viral Carousel Post — How a contrarian Saturday morning post about interest rates triggered more DMs, new followers, and a cross-state referral relationship than anything she'd posted before. Plus — how she's using AI (specifically Claude) with a custom brand book to write content that actually sounds like her, not a robot. Whether you're a veteran loan officer looking to reignite your pipeline or a newer LO trying to figure out where to start, this conversation is loaded with real, repeatable strategies that are working right now. Listen. Take notes. Then go post something. Show Notes / Resources Mentioned: Connect with Kayla on LinkedIn: https://www.linkedin.com/in/kayla-kallander/ Connect with Kayla on Instagram: https://www.instagram.com/kaylakallandermortgage/ First Home IQ: https://www.firsthomeiq.com/ LenderCrate: https://lendercrate.com/ Coffee and Contracts: https://coffeecontracts.com/ Claude AI: https://claude.ai/ Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieshive/
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    53 mins
  • 121 Units. Half the Team. One AI System

    121 Units. Half the Team. One AI System
    Mar 11 2026
    What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business? In this episode of Mortgage Marketing Radio, guest host Katie Shive sits down with Abdel Khawatmi — Area Manager and founder of Got Mortgages with PRMG — to break down the exact system behind 121 units, $40M in personal production, and 210% net revenue growth year over year. This is not a conversation about generating social media captions with ChatGPT. This is a ground-level look at how a working originator rebuilt his operations, client experience, and team structure around AI — and what that means for every loan officer trying to compete right now. What you'll learn: Why Abdel cut his offshore team from 7 to 3 — and what AI does instead How he uses ChatGPT to calculate Schedule C & E income, build SOPs, and draft compliant letters of explanation Why he’s on the phone with clients MORE since implementing AI — not less The hyperlocal event strategy that his referral partners can't stop talking about His ROI framework: Relevance, Omnipresence & Intimacy The 4-step client experience model that keeps his pipeline full without him being the first touch The one thing he tells every loan officer who asks, "where do I start?" If you are a loan officer grinding in a tough market and wondering how to build a smarter, leaner, more profitable business — this is the episode you have been waiting for. Connect with Abdel on LinkedIn https://www.linkedin.com/in/abdel-khawatmi-79a511144/ Connect with Abdel on Instagram: https://www.instagram.com/got_mortgages/ Connect with Katie Shive on LinkedIn: https://www.linkedin.com/in/katieshive/
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    56 mins
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