Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell

Episode Summary:

In this episode, Ben Reed chats with James Barrell, founder of Litehouse.so, about what it really takes to run a successful cold email agency today. They get into how much harder outbound has become, what's changed with deliverability, and why picking the right clients and offers matters more than ever.

What you'll learn:

1. How James got into cold email and built his agency

2. Why cold email isn't as "cheap and easy" as it used to be

3. What's actually going on with deliverability right now

4. Why you need the right clients (big TAM + strong LTV) to win

5. How systems and consistency make or break results

6. Why most agencies struggle to grow past a certain point

Featured Guest:

James Barrell, Founder of Litehouse.so

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] How James got started

[00:04:30] What's changed in cold email

[00:10:00] The real costs behind outbound

[00:15:00] Picking the right clients

[00:22:00] Niching vs staying broad

[00:30:00] Why agencies struggle to scale

[00:40:00] Final advice on staying focused

Connect with James:

LinkedIn: https://www.linkedin.com/in/james-barrell-b92520207/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Derek Rahn, VP of Demand Generation at LeadGenius, to explore the evolving world of B2B data and modern go-to-market strategy. Derek explains why traditional data providers are breaking down in niche markets, how custom data and first-party signals drive better pipeline, and why the future of GTM requires deeper segmentation, better attribution, and a new hybrid role: the Revenue Engineer.

What you’ll learn:

1. The difference between prebuilt databases and bespoke B2B data

2. Why hyper-specific ICP segmentation beats mass outbound

3. How AI and automation have increased noise in outbound

4. Why first-party intent data is becoming a major GTM advantage

5. The limits of most GTM engineering agencies

6. Why data quality and attribution are still GTM’s biggest challenges

Featured Guest: Derek Rahn, VP of Demand Generation, LeadGenius

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:04] The spectrum of B2B data providers

[00:03:00] Why niche markets break traditional databases

[00:09:30] Audience activation vs mass outbound

[00:18:00] Personalization at the individual level

[00:23:00] The collapse of commodity data

[00:32:00] The attribution problem in GTM

[00:41:00] Why data structure matters more than AI hype

Connect with Derek: LinkedIn: https://www.linkedin.com/in/saleschameleon/

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-nickblock

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Nick Block, founder of RevoGTM, an agency sending over 20 million cold emails per month. They break down how high-volume outbound actually works - from scraping massive datasets and validating contacts to building infrastructure that can support campaigns at scale.

The conversation also explores the future of outbound as AI agents automate more of the GTM stack, the importance of large TAMs for scalable outreach, and whether cold email agencies could eventually be replaced by fully automated platforms.

What you'll learn:

- How Revo GTM sends 20M+ emails per month

- Why TAM size determines whether outbound can scale

- How scraping, enrichment, and catch-all emails expand prospect lists

- How AI is changing internal GTM operations

- Whether outbound agencies will eventually be automated

Featured Guest:

Nick Block, Founder, RevoGTM

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:00:36] Running outbound campaigns at 20M emails/month

[00:02:12] Why TAM size determines outbound scalability

[00:05:32] Google Maps scraping and building large prospect lists

[00:11:00] Identity graphs and GTM data infrastructure challenges

[00:20:15] The future of outbound and will AI replace GTM agencies?

[00:35:08] Ikigai, purpose, and human ambition beyond automation

Connect with Nick:

LinkedIn: https://www.linkedin.com/in/nick-block-bb0741243/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-nickblock