OOTD: Viral Fashion Content Strategy

In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creators across cities like New York, Paris, and London hosting dinners and events with their community. Since they’ve scaled so quickly they discuss fashion tech and building internal technology needed for their business. Plus they’re hiring and share their vision for how OOTD could become one of the most recognizable fashion brands in the world.

Follow Fashion & Founders:

Podcast IG: @fashionandfounders

Podcast Substack: Fashion and Founders

Podcast Website: fashionandfounders.com

Podcast TikTok: @fashionandfounders

Podcast YouTube: Fashion and Founders

Podcast LinkedIn: Fashion and Founders

Podcast Links: Shop My

Follow OOTD:

IG: @ootd

TikTok: @ootd

ootd.com

Follow Cory and Nic:

IG: @corymuroff

IG: @wantthisnic

Glamsquad:

Code: FASHIONANDFOUNDERS for $20 off

Rent the Runway:

Use code: RTRXVSMITH50 and get 60% off your first month!

Thanks for listening!