Nick Jain is the co-founder of Eagle Rock CFO Services, helping small businesses get elite financial advice without the Fortune 500 price tag.

He graduated top of his class from Harvard Business School, spent a decade as a professional investor, and has scaled three businesses to over $100M across trucking, software, and eCommerce. He now works with companies doing $5-50M to help them run leaner and grow smarter.

Patrick van der Burght is an internationally respected expert in ethical persuasion and the science of influence, helping professionals and organizations communicate more effectively and achieve better outcomes in business and leadership.

In this special podcast, John speaks up about British Columbia’s forestry industry—long considered the backbone of many communities, facing times of crisis. In this episode, we take a deep dive into the forces reshaping one of Canada’s most important sectors.

From the widespread closure of sawmills across the province to the growing pressure of U.S. tariffs and duties—now reaching as high as 45% on Canadian softwood lumber —the economic landscape has shifted dramatically. These trade barriers, rooted in a decades-long dispute over pricing and subsidies, are tightening margins, reducing exports, and forcing difficult times across the industry.

We explore how these challenges have contributed to mill shutdowns and the ripple effects on communities.

This episode also unpacks the policies behind the Canada–U.S. softwood lumber dispute.

What does the future of forestry in Canada look like?

Whether you’re in the industry, living in an affected community, or simply trying to understand how global trade impacts everyday Canadians, this is a conversation you don’t want to miss.