Passive Income for Therapists: How Jenna Shaffer Expanded Beyond Therapy With a Marriage Course and Webinar Funnel

Many therapists already have visibility, but growing beyond a therapy practice in a sustainable way is where most get stuck.

In this episode, Jenna Shaffer shares how viral content became the entry point into relationship coaching and a more scalable model. What began as audience growth evolved into offers like marriage coaching, couples coaching, and digital resources designed for millennial couples.

We then shift into how she moved beyond one to one work into a leveraged model using a strategic course launch, improved webinar funnel, and simple systems that support long term growth.

You will also see how to move from service provider to business owner while staying grounded in your values, turning your expertise into a structured marriage course rooted in real client transformation.

You'll learn:

- How email marketing and coaching funnels support a scalable client journey

- Why working with a business coach can strengthen your marketing

- How to grow a coaching business beyond 1:1 services

- Ways to create passive income for therapists without adding more clients

- How to package your expertise into marriage advice and marriage communication skills offers

If you are building a coaching business and want a clearer path to scaling your offers, this episode shows how to grow with intention while creating a model that supports both impact and sustainability.

To being heard and seen,

Carly

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

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“If your audience didn’t respond, it’s feedback and not rejection.” - Carly Hill