Pet Marketing Unleashed Podcast Podcast By Mikaela Vargas of Pet Marketing Unleashed cover art

Pet Marketing Unleashed Podcast

Pet Marketing Unleashed Podcast

By: Mikaela Vargas of Pet Marketing Unleashed
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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free


Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.


Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.


So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!


https://www.petmarketingunleashed.com

© 2026 © Pet Marketing Unleashed 2024. All Rights Reserved.
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Episodes
  • 38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients)
    Mar 16 2026

    If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions.

    It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are.

    I’m walking you through what that process actually looks like:

    • What your real options are and which is best for your budget and stage of business
    • What you need in place before you start, and
    • How to make sure your website doesn’t just look cute, but actually works to bring in clients.

    Because your website isn’t just a box to check off your to-do list. It’s the foundation for all your marketing. Everything from social media and referrals to QR code yard signs or flyers leads back to your website. So, it’s got to be ready to receive those visitors and convert them into clients.

    👉Get the full episode blog/show notes at www.petmarketingunleashed.com/38

    🎉 Ready to skip the guesswork and get a strategic website fast? Our Pet Business Website Templates come with built-in strategy and an accompanying course that walks you through copywriting, SEO settings, tech setup, and customization. Get a professional website without the custom price tag and explore our site templates at https://www.petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST!


    🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

    🎓Free Website Onboarding Masterclass

    💻Pet Business Website Templates

    📈 SEO Course

    💡Custom Brand, Copy, and Website Design Services


    🔗 Links Mentioned in This Episode

    • Pet Business Website Templates (with strategy + education built in)
    • Connect with us on Instagram
    • Pet Marketing Unleashed website

    Send a text

    Show more Show less
    25 mins
  • 37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)
    Mar 3 2026

    🎧 Quick Recap

    Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.

    Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy.

    🔍 You'll learn:

    • Why broken links drag down performance (and how to find them fast)
    • The #1 culprit slowing down most pet business sites (hint: images)
    • How to use animations without killing your load time
    • Why uploading videos directly tanks your speed and what to do instead
    • Mobile optimization tips (75% of pet owners browse on phones!)
    • Header simplification for faster loading and better conversions
    • Choosing reliable hosting with the right features

    👉Get the full episode blog/show notes at www.petmarketingunleashed.com/37

    🎉 Ready to get a website that actually works? Your site needs to look good AND get found on Google. If SEO feels confusing, our SEO Unleashed Course for pet businesses walks you through optimizing pages, finding keywords, and boosting visibility. Check it out at petmarketingunleashed.com/seo-course!

    🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

    🎓Free Website Onboarding Masterclass

    💻Pet Business Website Templates

    📈 SEO Course

    💡Custom Brand, Copy, and Website Design Services


    🔗 Links Mentioned in This Episode

    • Broken Link Checker
    • Check Image Compression Tools: Compressor.io, TinyPNG
    • Connect with us on Instagram
    • Pet Marketing Unleashed website



    Send a text

    Show more Show less
    17 mins
  • 36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet
    Feb 17 2026

    🎧 Quick Recap

    Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless.


    🔍 You'll learn:

    • What a welcome packet is and why most competitors don't have one
    • The 9 essential sections to include
    • How to set boundaries through your welcome packet
    • Ways to reduce admin work and missed details with your team
    • Options for creating your own welcome packet
    • Why this simple tool creates raving fans and repeat clients


    👉Get the full episode blog/show notes at www.petmarketingunleashed.com/36


    🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet!


    🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

    🎓Free Website Onboarding Masterclass

    💻Pet Business Website Templates

    📈 SEO Course

    💡Custom Brand, Copy, and Website Design Services


    🔗 Links Mentioned in This Episode

    • Welcome Packet Template (100+ customizable Canva pages, just $37)
    • Connect with us on Instagram
    • Pet Marketing Unleashed website

    Send a text

    Show more Show less
    19 mins
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